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التسويق الأخضر
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التسويق الأخضر
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التسويق الأخضر
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BOOK
التسويق الأخضر
2019
Available to read in the library!
Overview
التسويق الاخضر هو مفهوم تم تطويره لتحفيز والحفاظ على مواقف وسلوكيات المستهلك لتصبح صديقة للبيئة ويمكن تصنيف أبعاد التنمية المستدامة إلى ثلاث أصناف : البعد البيئي، البعد الاقتصادي والبعد السوسيوسياسي والمؤسسات التي تمارس هذه الأنشطة الخضراء أو أحد أبعادها اليوم تحقق نجاحا مستداما خاصة أن المستهلك اليوم يتمتع بمواقف ايجابية اتجاه المنتجات الخضراء.
Publisher
دار التعليم الجامعي للطباعة والنشر والتوزيع
Subject
ISBN
9789777332705
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5413 .H36 2019 | 1 | BOOK | BUSINESS |
| 1 | BOOK | AUTOSTORE |
