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Public relations planning : a strategic approach
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Book
Public relations planning : a strategic approach
Available to read in the library!
Overview
This volume provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.
Publisher
Routledge, Taylor & Francis Group
Subject
ISBN
1138105171, 9781138105171, 9781138105164, 1138105163
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HM1221.V54 2019 | 1 | BOOK | AUTOSTORE |
