Book

The objects of affection : semiotics and consumer culture

Berger, Arthur Asa, 1933-

Overview

\"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the \"objects of our affection\" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture\"--Provided by publisher.

• Publisher: Palgrave Macmillan
• Subject: Semiotics Social aspects. / Semiotics Psychological aspects. / Consumer behavior. / Material culture. / Object (Aesthetics) / Culture Semiotic models. / Language and culture.
• ISBN: 9780230103726, 0230103723, 0230103731, 9780230103733

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
P99.4.S62 B47 2010	1	BOOK	AUTOSTORE