Book

The vulnerability of corporate reputation : leadership for sustainable long-term value

Verhezen, Peter, 1960- author

Overview

This book explores the role that reputation plays in the success and failures of companies and their board members. It asserts that reputation should be acknowledged by boards to promote and establish good governance within existing legal and regulatory contexts, allowing organizations to create more 'sustainable' and meaningful results. This book focuses on the traditional topics of reputation risk management, the process of reputation, and reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. It concludes that reputation is both vulnerable and intangible, but remains a valuable way to create good relationships with critical stakeholders and a useful tool for boards and top executives to set strategies and policies.

• Publisher: Palgrave MacMillan
• Subject: Corporate image Management. / Corporations Public relations. / Social responsibility of business. / Reputation. / Management.
• ISBN: 1137547359, 9781137547354

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD59.2.V47 2015	1	BOOK	BUSINESS