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Sold on language : how advertisers talk to you and what this says about you
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Book
Sold on language : how advertisers talk to you and what this says about you
Available to read in the library!
Overview
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
Publisher
Wiley-Blackwell
Subject
ISBN
9780470683095, 0470683090
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5821.S446 2011 | 1 | BOOK | BUSINESS |
