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Brand sense : sensory secrets behind the stuff we buy
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Book
Brand sense : sensory secrets behind the stuff we buy
Available to read in the library!
Overview
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
Publisher
Kogan Page
Subject
ISBN
9780749460570, 0749460571
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD69.B7 L564 2010 | 1 | BOOK | BUSINESS |
