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Optimizing digital solutions for hyper-personalization in tourism and hospitality
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Optimizing digital solutions for hyper-personalization in tourism and hospitality
BOOK

Optimizing digital solutions for hyper-personalization in tourism and hospitality

2022
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Overview
\"This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions\"-- Provided by publisher.
Publisher
Business Science Reference, an imprint of IGI Global
ISBN
9781799883067, 179988306X, 9781799883074, 1799883078
Item info:
1 item available
1 item total in all locations
Holdings :
Call Number Copies Material Location
G156.5.I5 O68 2022 1 BOOK AUTOSTORE