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نظرية التسويق على محركات البحث
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نظرية التسويق على محركات البحث
نظرية التسويق على محركات البحث
BOOK

نظرية التسويق على محركات البحث

2018
Overview
يتحدث الكتاب عن ارتكز التسويق المعاصر منذ بدايته على أعتقاد غير ظاهر بإعطاء المستخدمين اختيارات أكثر واتجه منحنى اختيار هؤلاء المستخدمين نحو الأعلى منذ اقتصاد ما بعد الحرب العالمية الثانية عندما أحدث مصمموا البضائع المعلبة تيارا ساحقا لايهدأ من توالد المنتجات وبحلول أوائل السبعينات من القرن الماضي كان المسوقون يائسون من صمود علاماتهم التجارية أمام تسلط الإعلام وتوجيه خيارات أكثر للمستهلكين وأنقذهم من ذلك الاعتماد على فكرة إعادة التوجيه في عالم التسويق التي ركزت على تخطيط السوق بناء على فرز حيز خاص فى ذهن المستهلك.
Publisher
عالم الكتب,مطبعة أبناء وهبة محمد حسان
ISBN
9789777801171
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415.1265 H87 2018 1 BOOK BUSINESS
1 BOOK AUTOSTORE