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التسويق الأخضر = Green marketing
by
مقيمح، صبري مؤلف
in
التسويق الأخضر
/ التنمية المستدامة جوانب بيئية
2020
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التسويق الأخضر = Green marketing
by
مقيمح، صبري مؤلف
in
التسويق الأخضر
/ التنمية المستدامة جوانب بيئية
2020
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Book
التسويق الأخضر = Green marketing
2020
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Overview
يتحدث الكتاب عن التوازن بين البيئة والإنسان ومفاهيم أساسية متعلقة بالبيئة الطبيعية والتنمية المستدامة كمدخل لحماية البيئة ومفهوم حماية البيئة والتسوق الأخصر من حيث المفهوم والجوافع واستراتيجياته وأبعاده ومزيجه والمبادرات الداعمة للتسويق الأخضر واستراتيجية المنتج الأخضر واستراتيجية التسعير الاخضر واستراتيجية الترويج الاخضر واستراتيجية التوزيع الأخضر ودراسة حالة تطبيقية في مؤسستين صناعيتين جزائريتين.
Publisher
دار ألفا للوثائق
Subject
ISBN
9789931691822
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5413 .M87 2020 | 1 | BOOK | BUSINESS |
| 1 | BOOK | AUTOSTORE |
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