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Start-ups declassified : an insider's playbook for success
You're an entrepreneur and should already be thinking about how to get rich - filthy rich - before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep. This book describes the real start-up process based on actual cases - not 'theories' about how to create, grow or exit start-ups. It offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting - as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience.
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