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Handbook Event Market China
Contents: Frontmatter -- -- Table of Contents -- -- Preface -- -- Editorial -- -- Introduction -- -- The event market: An introduction -- -- The event market China: A global view -- -- The development of Asia-Pacific's meetings industry -- -- China's MICE industry: Advancement through reform and opening -- -- Raising the level of market-orientation in the Chinese exhibition industry - based on international experience -- -- The role of China in Germany's exhibition industry -- -- China's meetings industry: A future market for Germany -- -- Externalities, market potential and tourism development: Empirical evidence from China -- -- Internationalisation of trade fair organisers - Theoretical considerations and practical implications -- -- The role of the state in the exhibition industry in Germany and China - A reflection based on the varieties of capitalism-approach -- -- Green economy and tourism -- -- China outbound: How China will affect the international meetings industry -- -- Management aspects in China's event industry -- -- Green meeting standards: A conceptual review -- -- Probe into the Chinese event venue market - From an outside perspective -- -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- -- Opportunities and challenges for Shanghai Disneyland - A stakeholder analysis -- -- The challenges posed by international trade fair projects -- -- Chinese companies at European trade fairs -- -- Why China needs more Professional Congress Organisers (PCOs) -- -- How to organise successful meetings in China -- -- The evolution of the Chinese events market - An agency perspective -- -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- -- Education for China's event industry -- -- Fit for the future? Some thoughts on event education in a changing world -- -- The event industry and its human resources: A view based on the characteristics of the industry -- -- Education of event management in Germany and China: A comparison -- -- Where do they want to go? Expectations of Chinese talents from their future employer -- -- Learning style of Chinese event management students -- -- Lecturing key competencies in China and the challenge of transnational education -- -- Authors.
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