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On good management : the corporate lifecycle : an essay and interviews with Franz Fehrenbach, Jèurgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
Roland Berger Chairman Burkhard Schwenker analyzes the challenges facing managers today and explores what these mean for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. The thoughts of the experienced consultant himself are complemented by very personal interviews with Franz Fehrenbach, Jèurgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger, conducted by journalist Mario Mèuller-Dofel. How, then, can we come closer to the ideal of good management? Schwenker outlines an agenda calling for action in six specific areas: change the education provided by universities, reinforce on-the-job development and training, improve corporate recruiting policies, strike a balance between management and leadership, be an advertisement for good management and perhaps the greatest challenge of all do not tolerate compromise!
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