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2 result(s) for "Ferrell, Linda author"
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Business ethics : ethical decision making and cases
by Ferrell, O. C author , Fraedrich, John author , Ferrell, Linda author in Business ethics Case studies , Social responsibility of business Case studies
2011
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Direct Selling
Direct Selling
by Cochran, Sara L , Crittenden, William F , Coughlan, Anne T in Direct marketing , Direct selling
2021
Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
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