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Materialism is a way of life characterized by the pursuit of wealth and possessions. Several studies have documented that a materialistic lifestyle is associated with diminished subjective well-being. In spite of this, many people continue to pursue materialistic goals rather than pursue goals that are more beneficial for their well-being. The current paper investigates one mechanism that may contribute to the continued pursuit of materialism. In particular, we propose that luxury consumption may reinforce a materialistic lifestyle. To test this possibility, we investigate the relations between luxury consumption, materialism and cognitive and affective subjective well-being aspects simultaneously, in a structural model. The results of a large scale survey in Dutch-speaking Belgium demonstrate that materialistic consumers are more inclined to consume luxury goods than less materialistic consumers. In addition, luxury consumption leads to enhanced positive mood, diminished negative mood and increased satisfaction with life. Furthermore, although the impact on negative and positive mood is not moderated by materialism, the impact of luxury consumption on satisfaction with life is more pronounced for materialistic consumers than for less materialistic consumers. Together, these results indicate that materialistic consumers not only engage more in luxury consumption than less materialistic consumers, but also benefit more from it (at least in the short run). As a result, luxury consumption may be more rewarding for the former than for the latter and consequently, “lock in” materialists in their lifestyle, irrespective of the long-term adverse consequences for self and society.

Many consumers spend large amounts of their income on luxury brands, even consumers who have a very low income. Although such premium priced luxury products do not offer any utilitarian benefits compared to their cheaper counterparts, they offer psychological benefits that cheaper brands may not. Expressive (for example, exclusivity) and impressive (for example, excellent quality) dimensions of luxury brands may motivate consumers to purchase these brands. However, previous studies rarely focus on both impressive and expressive motives simultaneously. The current chapter therefore integrates both motives and shows that impressive purchase motives (for example, hedonic experiences) for luxury brands are more important than expressive purchase motives (for example, status gains). Results also reveal that both individual differences (that is, materialism level and gender differences) and product characteristics (that is, product conspicuousness) have a moderating impact on the relative importance of these motives. These insights in consumers’ purchase motives might help luxury marketers to develop effective marketing campaigns.

Current research on fitfluencers and fitspiration content is mostly quantitative and emphasizes its negative impact, overlooking its opportunities. Adolescents, who are undergoing an important and delicate developmental period, are largely understudied in research on fitfluencers and fitspiration. Combined with more than 80% of the world's adolescents not being sufficiently physically active, more research is needed on how fitfluencers may positively impact adolescents' mental and physical health. Through 20 semi-structured in-depth interviews with adolescents (aged 14-18), this study explores their lived experiences with fitfluencers and the role these play in their mental and physical health, and which opportunities fitfluencers offer to positively impact adolescents. Adolescents reported minimal negative consequences of fitfluencers and experience more motivation than demotivation. Four main opportunities-information, authenticity, actionable content, and entertainment-incited motivation to exercise and make fitfluencers' appearance and lifestyle more attainable and relatable. These results can guide future research on how fitfluencers can positively affect adolescents.

In two studies, we explored the effect of media multitasking on viewers' cognitive and attitudinal responses to television commercials and the moderating role of advertising appeals. The limited capacity theory of Lang ( 2000 ) that integrates both the motivational and cognitive ability aspects of information processing was used as the theoretical framework. The results of Study 1 show that, in line with previous findings, media multitasking negatively affects cognitive responses but has an overall positive effect on attitudinal responses to television commercials. The results of Study 2 suggest that this effect on attitudinal responses is present only for commercials that focus on the desirability (compared to the feasibility) of a product. The results indicate that in media multitasking contexts, television commercials that rely primarily on stressing the desirability of a product have both a cognitive and an attitudinal advantage compared to those that rely primarily on stressing the feasibility of a product.

Social media has become extremely popular among parents to seek parenting information. Despite the increasing academic attention to the topic, studies are scattered across various disciplines. Therefore, this study broadens the scope of the existing reviews by transcending narrow academic subdomains and including all relevant research insights related to parents' information seeking on social media and its consequent effects. The aims of this systematic literature review were to (1) identify influential journals and scholars in the field; (2) examine the thematic evolution of research on parenting and social media; and (3) pinpoint research gaps, providing recommendations for future exploration. On the basis of a criteria for identifying scholarly publications, we selected 338 studies for this systematic literature review. We adopted a bibliometric analysis combined with a content thematic analysis to obtain data-driven insights with a profound understanding of the predominant themes in the realm of parenting and social media. The analysis revealed a significant increase in research on parenting and social media since 2015, especially in the medical domain. The studies in our review spanned 232 different research fields, and the most prolific journal was JMIR Pediatrics and Parenting. The thematic analysis identified 4 emerging research themes in the studies: parenting motivations to seek information, nature of parenting content on social media, impact of parenting content, and interventions for parents on social media. This study provides critical insights into the current research landscape of parenting and social media. The identified themes, research gaps, and future research recommendations provide a foundation for future studies, guiding researchers toward valuable areas for exploration.

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising. This study examined the impact of an advertising disclosure on young adolescents' advertising literacy (i.e., advertising recognition and affective advertising literacy) for sponsored vlogs. In addition, the underlying mechanisms, including advertising literacy and influencer effects (i.e., influencer trustworthiness and parasocial interaction [PSI]), that can explain the influence on advertising effects (i.e., purchase intention) were examined. Finally, the moderating impact of a peer-based advertising literacy intervention was investigated through an informational vlog about advertising. The results of a 2 × 2 between-subjects experimental study (advertising disclosure: no disclosure versus disclosure; peer-based advertising literacy intervention: regular versus informational vlog) with 160 young adolescents (ages 11 to 14) showed that an advertising disclosure increased young adolescents' recognition of advertising and their affective advertising literacy for sponsored vlogs, and that only affective advertising literacy negatively affected influencer effects (influencer trustworthiness and PSI) and subsequently purchase intention. Regarding the moderating role of this peer-based advertising literacy intervention, this study showed that an advertising disclosure can also have positive effects on the influencer and subsequently on advertising effects when young adolescents are informed about advertising through an informational vlog.

New data collection methods and processing capabilities facilitate online personalization of advertisements but also challenge youth’s understanding of how these methods work. Teenagers are often unaware of the commercial use of their personal information and are susceptible to the persuasive effects of personalized advertising. This raises questions about their ability to engage in privacy-protecting behaviors. This article examines teenagers’ coping responses to commercial data collection and subsequent personalized advertising, considering their limited knowledge. Ten focus groups with 35 teenagers aged 12–14 were conducted. The findings show that teenagers hold certain folk theories (i.e., incomplete and/or inaccurate representations of reality) about how and why their personal information is being collected for commercial purposes (e.g., commercial data collection is unavoidable or all principles of privacy statements are the same). Their coping responses regarding commercial data collection (e.g., limiting information disclosure or refusing to accept privacy policies) and personalized advertising (e.g., trying to change settings or avoiding interaction) are often based on these folk theories and embedded in their everyday practices. Despite teenagers’ efforts, we argue that their responses might not always be effective. Implications for educators, advertisers, and policymakers are discussed.

Children’s personal data are often collected for commercial aims. Although regulations in different countries aim to protect children’s privacy (e.g., by imposing websites to request parental consent for the processing of children’s data for commercial purposes), concerns about protecting children’s online data continue to rise. This article therefore aims to get insights into parents’ and children’s privacy coping strategies and perceptions underlying these strategies. In-depth interviews with ten parents and nine children (8–11 years) were conducted. Findings show that although children engaged in avoidance (e.g., leaving the particular website) and confrontation (e.g., seeking support) strategies, they mainly did this to protect their privacy from malicious individuals—and not from commercial parties. Participating children also lacked general knowledge about both explicit and implicit data practices. To protect their children’s privacy, parents in this study mainly adopted restrictive mediation strategies, but lacked the knowledge to undertake concrete actions in the case of implicit data collection. Implications for policymakers are discussed.

Background One of the most significant risk factors for cancer and several other adverse health outcomes is nicotine and tobacco use. Life-skills training programs conducted within the school curriculum are effective in preventing substance use, including nicotine and tobacco use, however, large-scale implementation is hindered by time, organizational and financial constraints. Providing life-skills training programs via smartphones may be a more economical and scalable approach. SUNRISE SmartCoach is the first life skills training program to use instant messaging and storytelling to present life-skills training in an emotional and engaging way. This study protocol outlines a cluster-randomized controlled trial testing the efficacy of SUNRISE SmartCoach among adolescents in eight European countries. Methods A two-arm, parallel-group, cluster-randomized, controlled trial will be conducted to test the efficacy of SUNRISE SmartCoach in comparison to an assessment only control group. The study participants will be assessed at baseline and at follow-ups after 6 and 18 months. The fully automated program is based on social cognitive theory and aims to improve self-management skills, social skills, and resistance to addictive behavior. Participants in the intervention group will receive online feedback on their life skills via Smartphone, as well as individually tailored coaching dialogues via WhatsApp or Viber over four months, to improve life skills. Active program engagement will be stimulated by interactive features such as quiz questions, message- and picture-contests, and integration of a friendly competition in which program users collect credits with each interaction. Study participants will be 3,500 secondary and upper secondary school students between the ages of 14 and 17 years from eight European countries: Switzerland, Greece, Slovenia, Spain, Cyprus, Italy, Belgium, and Romania. The primary outcome criterion will be nicotine or tobacco use within 30 days preceding the follow-up assessment at month 18. Secondary outcomes include the use of other substances, such as alcohol and cannabis, social skills, perceived stress, healthy eating habits, and quality of life. Discussion This is the first randomized controlled study testing the efficacy of an instant messenger- and storytelling-based life-skills training program to prevent nicotine and tobacco use as well as other behavioral risk factors among adolescents. If this intervention approach proves to be effective, it could be easily implemented in various settings and could reach large numbers of young people in a cost-effective way. Trial registration NCT06922201 (registration date: 2025-04-09).

PurposeMany instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the “brand luxury index” (BLI) from Vigneron and Johnson (2004) that distinguishes between high- and low-luxury brands. Despite its popularity and widespread use in academic research, the scale's psychometric properties and equivalence across cultures have been questioned. Recently, modified versions of the scale have been developed to strengthen the quality of the measurement. However, the performance and the measurement invariance of the modified version have not yet been investigated. The current paper aims to test the model fit of the modified BLI scale and the measurement invariance across gender, age and country groups using nine datasets from a total of three different countries.Design/methodology/approachThis paper conducts a multi-group CFA to examine the measurement invariance of the BLI scale. Nine datasets were used in this study. The data were collected across three countries, the United States (5 datasets), China (2 datasets) and India (2 datasets) from 2016 to 2018.FindingsThe results of this analysis suggest that the modified BLI scale has an acceptable model fit and can be interpreted equivalently across gender and age groups. Metric invariance was found among the US, China and India. However, scalar measurement invariance was established only across two countries: the US and India. A follow-up analysis shows that partial scalar invariance can be established across the US, China and India when removing constraints on the parameters of three items: exclusive, precious and sophisticated.Originality/valueThis study is the first study to test the model fit of the modified BLI scale. The findings of this paper contribute to both the academia and industry. The authors recommend scholars and marketers to use a modified 19-item BLI scale to measure the perceived luxuriousness of brands in future research. First, the modified BLI scale tested in the current study offers very good performance with model fit values of a quality that has rarely been seen in prior research. The original scale of Vigneron and Johnson (2004) has been criticized for its poor model fit (Christodoulides et al., 2009). The modified scale of Doss and Robinson (2013) also has problems with the fit value. Second, the modified 19-item scale also shows adequate measurement invariance across different gender, age and countries. For scholars and marketers, the establishment of the metric invariance of the modified 19-item BLI scale implies that the scale can be used across gender, age and countries (the US, China and India) if the purpose of the study is to understand the relationship between some variables and perceived luxuriousness of a brand.