Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
125
result(s) for
"Lang, Jon"
Sort by:
التصميم العمراني : التصنيف النوعي للإجراءات والمشروعات موضحة بأكثر من خمسين حالة دراسية
يتناول هذا الكتاب طبيعة التصميم العمراني والتصميم الحضري من تخطيط عام للمدن وإجراءات للتصميم، ثم تناول مهن التصميم التقليدية، كما أشار إلى جوهر العمل بالتصميم العمراني من خلال إجراءاته ومشروعاته، فشرح مفاهيم التصميم العمراني الكلي، والتصميم كقطعة واحدة، والتصميم قطعة بقطعة، والتصميم بالتركيب، وأخيراً تناول مستقبل التصميم العمراني كما حاول الإجابة على التساؤل : التصميم العمراني مجال أم انضباط ومهنة ؟
Book
City Branding
A brand is simply a product with which purchasers have specific associations, positive or negative. Cities can be and are often regarded as products although they have 'more varied \"users\", \"owners\", and \"governors\" than products that one can pull off a supermarket shelf ' (Kavaratzis and Ashworth 2005). Specific urban design projects such as Battery Park City in New York or La Défense in Paris or even Singapore can also be regarded as products. The first is a mixed use but primarily residential development, the second a major business district and the third a city. They serve as ideas that can be purchased and reproduced. Clients, particularly municipal authorities, can say 'We'll have one of those', and they have done so. Canary Wharf in London, Lujiazui in Shanghai, and even Naples' new central business districts are modelled on La Défense. A brand gives a building, a city precinct, or even a whole city an identity that differentiates it from others. City branding thus refers to the process of building a clear and positive set of images and associations for a city in the world's mind in order to make it more attractive and, ideally, unique and thus more easily marketable. It is what was once called 'place marketing'. The term 'city branding' for such a process has been used since the early 1990s and has come into common currency since 2000.
Book Chapter
Organizational Needs and Human Values in Office Planning
This article focuses on the premise that the corporate environment must be supportive of organizational needs within the context of human values. To be effective, corporate office planning must go beyond the recording of organiza tional needs and user preferences to examine the environmental planning process by which the organization determines its environment. Environmental planning for changing organizations is concerned with organizational effective ness, destiny, and quality of the work environment. Solutions to the first two can be derived through the analysis of the organization and its determinant conditions. The third requires a more thorough examination of planning principles. Only partial static solutions to problems of human satisfaction and development can be reached through user needs analysis. To be responsive to organizational changes, user needs research and corporate space planning must be redefined to recognize the importance of \"freedom of choice\" in determining behavioral patterns and involvement in the planning and research process by individuals and work groups.
Journal Article
Understanding Normative Theories of Architecture
Architectural theory is generally understood to consist of the ideologies, or normative positions, of individual architects or schools of architectural thought. Most analyses of these positions remain at a descriptive level. The models provided by behavioral science research can help clarify normative theories of design by enhancing our understanding of how the attitudes of designers are formulated and become accepted.
Journal Article
