Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
4
result(s) for
"McAfee, Andrew, author"
Sort by:
The geek way : the radical mindset that drives extraordinary results
\"We're living in a time of amazing innovation, but we're not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business - with extraordinary results. A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can - and should - be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting - rather than relying on the boss's instincts. By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the 'geek' leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek\"--Publisher's description.
Book
Organizations don't tweet, people do
Practical advice for managers on how the Web and social media can help them to do their jobs better
Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.
* A long-overdue guide to social media that talks directly to people in the real world in which they work
* Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
* Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them
eBook
The geek way : the radical mindset that drives extraordinary results
\"We're living in a time of amazing technological innovation, but we're not paying enough attention to one of the most important innovations of all--one that's going to be a wellspring of progress for a long time to come. This innovation lies with the company itself--the collection of people and assets brought together to create goods and services and bring them to market. And, as Andrew McAfee persuasively argues, this new model is pioneered by geeks who are instituting a radical new mindset, shifting the paradigm of what a business can--and should--be\"-- Provided by publisher.
Book
