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"Pietrucha, Frank J"
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Supercommunicator
This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.
Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:
* Distill details and data into big ideas
* Deliver meaning to audiences
* Use storytelling to captivate and educate
* Humanize content to make complicated ideas more tangible
* Layer harder ideas on top of easier ideas
* Strip away complex language, jargon, and acronyms
* Use analogies to explain unfamiliar areas
Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.
eBook
Intellectual Property Rights in the Arab World
Discusses rights such as patents and copyrights, as a means of encouraging creation of intangible property, thus leading to a transition to knowledge-based industries and economic benefits which accrue; Egypt, Kuwait, and Jordan.
Journal Article
Supercommunicator
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ● Distill details and data into big ideas ● Deliver meaning to audiences ● Use storytelling to captivate and educate ● Humanize content to make complicated ideas more tangible ● Layer harder ideas on top of easier ideas ● Strip away complex language, jargon, and acronyms ● Use analogies to explain unfamiliar areas ● Master new digital modes of expression ● And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.
eBook