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"Shepherd, Dean A., author"
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Attracting equity investors : positioning, preparing, and presenting the business plan
by
Shepherd, Dean A.
,
Douglas, Evan J.
in
Business planning
,
Corporate Venturing
,
Strategic alliances (Business)
1999,1998
This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor′s perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.