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"Sichol, Lowey Bundy, author"
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From an idea to Nike : how marketing made Nike a global success
\"Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run\"-- Provided by publisher.
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From an idea to Lego : the building bricks behind the world's largest toy company
Introduces readers to the world's most famous toy company.
Book
From an idea to Disney : how branding made Disney a household name
\"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!\"-- Provided by publisher.
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