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2 result(s) for "Singh, Amandeep, 1982- editor"
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Cultural marketing and metaverse for consumer engagements
by Singh, Amandeep, 1982- editor in Marketing. , Consumer behavior.
\"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?\"-- Provided by publisher.
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Applying metalytics to measure customer experience in the metaverse
by Bathla, Devesh, 1986- editor , Singh, Amandeep, 1982- editor in Metaverse. , Data mining. , Business logistics.
\"This book presents research chapters on emerging trends into the metaverse that is introducing new technologies and preparing users to interact within the new dimension of the virtual universe\"-- Provided by publisher.
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