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"Zatta, Danilo, author"
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Revenue management in manufacturing : state of the art, application and profit impact in the process industry
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is -- Backcover.
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The 10 rules of highly effective pricing
\"Pricing has become a key priority of every company globally. Inflation, raw material price explosions, new price models and price as key lever to boost profits can be found daily in the news. Companies there need to understand who to transform their pricing to address all this. In The 10 Rules of Highly Effective Pricing, pricing advisor Dan Zatta explains how to boost profitability and build a competitive advantage transforming the way companies set and manage prices. The author investigates all key aspects of monetization: price strategy, price setting, price implementation, price steering, price enablers but also immediately actionable topics like pricing quick wins. Concrete use cases from diverse industries and nations, facts and figures show how to transform the way companies price. Written in a simple way and with a lot of pragmatism, the book is a concrete guide to support the transition to a modern and robust pricing. The 10 Rules of Highly Effective Pricing is a lucid and passionate analysis of how pricing has become the most important source of profitability and competitive advantage. It a practical manual on one of the oldest forms of relationship in the world, price; a guide to everyday decisions in one of the most delicate economic periods humanity's history\"-- Provided by publisher.
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