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Selling war : a critical look at the military's PR machine
\"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq\"-- Provided by publisher.
Book
Selling War
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner \"Mission Accomplished,\" the dynamics of the war shifted.Selling Warrecounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences-that is, the Western media-by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to \"Put an Iraqi face on everything.\" In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated.Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies,Selling Warprovides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
eBook
What You Need to Know About the Past 7 Days
There is power in a union, the old labor anthem crows, and last week graduate students who teach and do research at private colleges won the right to tap that power. The National Labor Relations Board handed down a ruling that graduate students at Columbia University are employees of the institution, and therefore can organize just like steelworkers -- or full-time faculty members, or adjuncts -- do. Graduate students at Columbia and other private institutions rejoiced, and several student-activist groups said they would throttle up their idling plans to form unions. (A ruling by the board in a similar case involving the New School is expected soon.) Predictably, some private institutions, advocacy groups, and even a member of the labor board itself, aren't happy about the shift in the balance of power.
Trade Publication Article
St. Louis Post-Dispatch Tipsheet column
[...]we didn't execute as well as we have most recently through this stretch of games.\" The New England Patriots have never been quite the same since, stained by the suspicion of scandal, furious about an investigation and penalties they thought were unfair and unbelievable.
Newsletter
SMOKE LEADS TO STABBING
Several witnesses said they saw Francisco J. Alvarez, 29, punch and stab [Steven Mendoza] when he rebuffed Alvarez's request for a smoke, Detective Les Vanderpool said. Mendoza was stabbed in the head, back and torso, suffered a punctured lung and was found in a pool of blood when police arrived at the scene shortly after 9:30 p.m. Wednesday, Vanderpool said.
Newspaper Article
Mistakenly released killer back in custody
[Anita Alvarez] said her office had told [Thomas J. Dart]'s office that it didn't need to bring [Steven L. Robbins Robbins] from Indiana because the drug and armed violence case was closed. But Dart's office proceeded anyway, she said, because of confusion over the outcome of the case and because Robbins demanded to stand trial. \"The Cook County sheriff's police, despite the fact that the assistant state's attorney told them that they didn't have to bring him back, they thought it would be better if they did bring him back to get this all cleared up because the guy keeps writing letters demanding trial,\" Alvarez told reporters. \"We can't just go to any state in the country and say, 'You know what? We're going to take someone out of your prison and bring him here.' ... They're the ones that signed off on allowing us to go get this guy,\" Dart said.
Newspaper Article
TOWN OF ISLIP, TOWN BOARD
ISSUES: [KELLIE ALVAREZ] says she would focus much of her attention on upgrading the town's decaying infrastructure, from poor street lighting to unrepaired roads. She is an advocate for keeping supervisor term limits in place that would stop Supervisor Peter McGowan from running for office again. Alvarez says that she not only supports a referendum for council districts, but would advocate for the new system. She would implement a town emergency plan in case of a disaster. She says a Web site is needed to help residents and town administrators communicate. ISSUES: [STEVEN J. FLOTTERON] said he would upgrade town parks, the train stations and the general infrastructure, which he said has been poorly maintained. He said he would strengthen the Department of Code Enforcement, adding that it is too lax on illegal housing. Flotteron cited the need for a town Web site, saying it is part of a push for a more open government. Flotteron said town employees need a pay raise, adding that their wages have not kept pace with inflation. Flotteron said he would vote to keep supervisor term limits in place so Supervisor Peter McGowan could not run again at the end of 2007. PHOTOS-1) KELLIE ALVAREZ. 2) [CHRISTOPHER D. BODKIN]. 3) [JAMES H. BOWERS]. 4) STEVEN J. FLOTTERON. 5) [THOMAS F. MARTIN]. 6) [EUGENE L. PARRINGTON].
Newspaper Article
Police reports
According to reports, Michael A. Alvarez, 18, of 2220 W. Cermak, Chicago, was charged with possession of cannabis, possession of cannabis with intent to deliver, possession of drug paraphernalia, possession of a firearm with no firearm owner's identification card and possession of ammunition, according to reports. During a search of his car, police recovered 120 grams of what later tested positive for marijuana, reports said. Officers also found a smoking pipe, a Remington model 870 12-gauge shotgun, 25 shotgun shells and fireworks, police said. Alvarez said the money from the sale of the marijuana would be used for his college tuition, police said. Steven G. Pokora, 19, of 2071 Stone Lake Road Apt. 101 faces charges of aggravated battery to a police officer, aggravated battery at a public way, resisting and obstructing arrest and obstruction of justice, according to reports.
Newspaper Article
Spoiling Dino, Contemplating Nietzsche, Proposing Over Peking Duck
When [FRANKIE SERRANO] went shopping for [Dino], he spared no expense. ''He totally spoiled Dino,'' said Mr. Serrano's girlfriend, Kristen Gasiorowski. ''All the toys he bought him, you can't imagine. It was like it was his child.'' In fact, Dino was a dog, a year-old Neopolitan mastiff who weighed in at 109 pounds and slept in a king-size dog bed. By the time they married in November 1999, Mr. [ALBERT ALFY ELMARRY] had started work in New York at Cantor Fitzgerald. Ms. [Irinie Guirguis] followed him. They lived in an apartment in Edison, N.J., and embarked on an exciting new life together. Although they were sometimes homesick for their families in Egypt, it was clear that the job of Mr. Elmarry, who was 30, was going well -- so well that the couple decided to buy a house. After [Sigalit Cohen] danced with him, Mr. [ANDREW BRUNN] opened his life to her, revealing his passion for the ocean and for lighthouses, for movies that seemed to reflect their own story. They worked through the clashes between his Catholicism and her Judaism. Mr. Brunn, a devoted surfer, even persuaded Sigalit, who nearly drowned as a child, to join him on a flimsy board.
Newspaper Article