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Googlization of everything
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--\"To organize the world's information and make it universally accessible\"--and its much-quoted motto, \"Don't be Evil.\" In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the \"evil\" it pledged to avoid.
eBook
Google
Un guide pratique et accessible pour comprendre rapidement le succès de Google! À sa création en 1998, le moteur de recherche Google a su s'imposer parmi ses concurrents grâce à son algorithme révolutionnaire. La perpétuelle recherche d'innovation et la compétition constante ont poussé le géant à se diversifier, créant de nombreuses applications telles que les célèbres Gmail, Google Maps ou Google Play. Aujourd'hui, désigné meilleur moteur de recherche par les entreprises et les particuliers, Google règne en maître sur son domaine. Comment a-t-il réussi à maintenir sa position de leader dans des marchés de plus en plus concurrentiels? Quels sont les secrets de son succès? Ce livre vous aidera à:
•Tout savoir l'histoire de Google et de ses fondateurs
•Comprendre le développement de ce géant du web
•Découvrir les stratégies concurrentielles de la société
•Et bien plus encore! Le mot de l'éditeur:
« Avec l'auteur, Guillaume Fastré, nous avons cherché à présenter aux lecteurs l'histoire de Google depuis sa création en 1998 ainsi que les raisons de son succès colossal. » À PROPOS DE LA SÉRIE 50MINUTES | Business Stories
La série « Business Stories » de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir et à s'inspirer des plus grandes entreprises qui ont marqué notre histoire ou qui participent au paysage économique actuel. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
eBook
Google Cloud platform in action
Cloud services make it easy to get infrastructure in a flexible and on-demand way. While there are many cloud services to choose from, Google Cloud Platform offers unique services that let you focus on building powerful applications. Google Cloud Services in Action teaches readers to build and launch web applications that scale while leveraging the Google Cloud Platform. Readers begin with the basics, learning how cloud services work, and the specifics of the Google Cloud Platform. The book includes hands-on step-by-step instruction on deploying applications, handling large amounts of data, and much more. By the end, readers will know how to build, leverage, and deploy cloud-based applications so web applications get started more quickly, suffer fewer disasters, and require less maintenance.
Book
Googlization of Everything: (And Why We Should Worry)
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission-\"To organize the world's information and make it universally accessible\"-and its much-quoted motto, \"Don't be evil.\" In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google-and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the \"evil\" it pledged to avoid.
eBook
The Google way : how one company is revolutionizing management as we know it
When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For readers seeking deeper insights, The Google Way investigates the history and unconventional strategies that make Google a very different (and very inspiring) company. But the question remains, \"Can everyday companies follow this enlightened path?\" By identifying the 12 key strategies in Google's quick rise to the top, author Bernard Girard offers readers a set of well-defined principles to help them emulate Googles success.
eBook
Cloud analytics with Google Cloud Platform : an end-to-end guide to processing and analyzing big data using Google Cloud Platform
This book will deep-dive into the concept of analytics on the cloud with the design and business considerations. You will build an end-to-end analytics engine to perform smart analytics using machine learning and deep learning concepts. From ingestion to processing your data, this book contains the best practices using Google Cloud Platform.
eBook