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Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers.

Demonstrates how to enhance an institution's presence on the Web with tools that integrate a variety of handy, popular programmes. Application Programming Interfaces (APIs) are software tools that help different programmes work together, and Michel shows readers how to integrate these into existing library websites as well as use them to launch new kinds of services.

The easy-to-use tools in Springshare's LibGuides help you organise web pages, improve students' research experience and learning, and offer an online community of librarians sharing their work and ideas. Editors Dobbs, Sittler, and Cook have recruited expert contributors to address specific applications, creating a one-stop reference.

With its intuitive interface and open-source development method, the WordPress web platform has emerged as a uniquely flexible content management system (CMS) with many library-related applications. In this book Jones and Farrington, two web designer/librarians, explore the variety of ways libraries are implementing WordPress as a CMS, from simple \"\"out-of-the-box\"\" websites to large sites with many custom features. Emphasising a library-specific perspective, the authors Offer a brief history of WordPress, reviewing its genesis and sketching in some possible future directions Analyse the software's strengths and weaknesses, spotlighting its advantages over other existing web publishing platforms as well as discussing the limitations libraries have encountered Present a variety of case studies, offering first-hand examples which detail why WordPress was selected, methods of implementation and degree of customisation, feedback from users, and reflections on usability Discuss essential plug-ins, themes, and other specialised applications for library sites This useful book shows how scores of libraries have used WordPress to create library websites that are both user friendly and easy to maintain.

Expanding on the popular, practical how-to guide for public, academic, school, and special libraries, technology expert Susan Sharpless Smith offers library instructors the confidence to take Web-based instruction into their own hands. Smith has thoroughly updated Web-Based Instruction: A Guide for Libraries to include new tools and trends, including current browsers, access methods, hardware, and software. She also supplies tips to secure project funding and provides strategic guidance for all types of libraries. This completely revised edition also *Builds Web instruction advice on a foundation of the latest research in how learning takes place *Translates technical Web-speak into plain English, so even nonexperts can make effective use of the Web in their teaching *Includes an accompanying Web gallery, providing examples of screen shots and links to exemplary programs *Shows instructors best practices for incorporating the Web into teaching A proven winner, this newly revised hands-on manual remains indispensable. Librarians facing the challenge of creating a Web-based instruction program will find easy-to-understand guidance to deliver a productive and memorable experience.

Recent OCLC surveys show that less than 2 percent of library users start their search on a library website. Another survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research. Low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata, and high-value content through libraries is consequently invisible to researchers. Authors Arlitsch and O Brien share their expertise in digital libraries and corporate marketing to offer practical steps for search engine optimisation, such as: Recommended dashboards to increase participation by sharing dataAvoiding the four most common crawler errors that lead to low rankingsHow to effectively utilise the Google Keyword ToolHow to use domain settings to generate unit-specific reports for special collections, institutional repositories, and university presses

This book shows you how to get there by providing hands-on steps and best practices for UX design principles, practices, and tools to engage with patrons online and build the best web presence for your library.

Patrons increasingly expect access to their libraries anywhere, anytime. This Special Report provides practical guidance in how librarians can put the library in the palms of their patrons hands. Using the HTML skills that many librarians already have along with flexible development tools, technology expert La Counte shows how creating a customized mobile app doesn t need to be expensive or require deep expertise. In straightforward, practical terms he * Demonstrates how to establish a presence on the mobile web with mobile websites and phone apps * Details open-source development tools such as PhoneGap that allow for the creation of mobile apps that work on a variety of mobile operating systems * Discusses methods for assessing a library s user base and getting buy-in from administrators Following the pointers in this Special Report, libraries can easily go wherever their patrons do!

Eager to feed their curiosity with interactive information, children are becoming more responsive to technology, and many now use a mouse more effectively than a crayon. By embracing the possibilities of the Internet when programming for children, libraries can empower the young with great information while supplementing traditional children's services.