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The use of digital information and communication technologies would be the traces of a social acceptability of the exploitation of all data, in the context of negotiations of uses. This is the reason why the users present themselves actors and contributors of the hyperconnectivity. We would thus witness a new form of dissemination, inviting user experience and social innovations. It is thus the victory of subordination by negotiated renunciation; A new form of serving, no longer that of the 1980s, with the counters and other services, which have become uncontrolled services - excepted when the users are overcome by restrictive ergonomics, revealing too much the subordination device - which joins the prescription apparently without an injunction. The lure is at its height when users and broadcasters come together to produce the services and goods, composing the business model, until the very existence of the companies, in particular the pure players. Crowdsourcing becomes legitimate: consumers create the content, deliver the data, the basis of the service sold (in a painless way because free access most of the time, indirect financing), the providers make available and administer the service, networks, Interfaces (representing considerable costs), also reputation to attract the attention of other consumers or contributors. In these conditions, the environmental stakes are considerable, so we propose another way of considering them, not as they are dealt with - material and pollution - but according to the prism of the relational practices analyzed in this volume.

This study examined the communicative action in problem solving model through data science-driven approaches to enhance the understanding of online publics’ communication behaviors. Using ChatGPT, the study analyzed YouTube comments from news channels that covered a contentious entertainment issue with multiple related events. The findings indicated that communication behaviors changed over time and manifested in diverse combinations. In addition, the study demonstrated that aware publics in the digital era were not merely passive; rather, they engaged in communication activities similar to active publics. Furthermore, it identified distinct communication behaviors associated with certain types of publics, indicating that public types also evolve dynamically across events. The results suggested that the communicative action in problem solving model served as a valuable framework for examining online communication behaviors in the digital era. Based on these insights, this study offered both academic and practical contributions to the field.

Purpose Consumers send billions of messages with high ephemerality each day, yet the effects of this type of communication are relatively unknown. Online ephemeral communication refers to sending and receiving information with a predetermined, finite lifespan in computer-mediated environments. The purpose of this paper is to conceptually understand online marketing communications with high ephemerality relative to messages with low ephemerality within a consumer’s goal system. Design/methodology/approach This paper is an attempt to conceptually understand how high ephemerality differs from low ephemerality, particularly as online ephemeral communication has emerged and is widely used by consumers and firms. Goal systems theory is applied to understand how ephemerality is a means for consumers to reach their communication goals. Findings Consumers are more likely to use messages with high ephemerality to impress with narrowly relevant content, regulate emotions, build social relationships, persuade others through peripheral cues and protect privacy, but messages with high ephemerality are less likely to help consumers manage their impression, acquire or share useful information or present strong arguments. It is also proposed that messages with high ephemerality can help marketers increase interest through frequent peripheral cues, including fun and friendly content, drive sales by creating a sense of urgency and increase loyalty, but are less likely to increase awareness, build interest through flattering or informative content or drive sales through transactional messages. Research limitations/implications This study primarily advances the goal systems literature by introducing ephemerality. The defining feature of ephemerality, lifespan, also has research implications for studies of word-of-mouth marketing. The propositions in this study are ready for empirical investigation as to when consumers and firms choose to send messages with low or high ephemerality. Practical implications Firms need to understand how consumers are using messages sent with low and high ephemerality in order for firms to best move consumers through the sales funnel. Originality/value To the best of the author’s knowledge, this is the first paper to differentiate messages with low and high ephemerality, identify the presence and effects of ephemerality in offline and online communication and explain how and why sending messages with low or high ephemerality can help consumers and firms reach their communication goals. There is only one other paper in marketing on ephemerality in online marketing communications and no other conceptual work.

We examine the effect of managerial response on consumer voice in a dynamic quality environment. We argue that the consumer is motivated to write reviews not only because reviews may impact other consumers, but because reviews may impact the management and the quality of the service. We examine this empirically in a scenario in which reviewers receive a credible signal that the service provider is listening. Specifically, we examine the “managerial response” feature allowed by many review platforms. We hypothesize that managerial responses will stimulate reviewing activity and, in particular, will stimulate negative reviews that are seen as more impactful. This effect is further heightened because managers respond more and in more detail to negative reviews. Using a multiple-differences specification, we show that reviewing activity and particularly negative reviewing is indeed stimulated by managerial response. Our specification exploits comparison of the same hotel immediately before and after response initiation and compares a given hotel’s reviewing activity on sites with review response initiation to that on sites that do not allow managerial response. We also explore the mechanism behind the effect using an online experiment. Data and the online appendix are available at https://doi.org/10.1287/mksc.2018.1090 .

Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. 'Ping' distils Andrew Brodsky's cutting-edge social science research on remote communication tools.

Distance education requires an instructional design approach that can lead to educational transformation. This is characterised by advanced flexibility, learner autonomy and extensive use of digital technologies to enhance learning outcomes. The main feature of such methodology is the physical distance between teaching staff, peers and educational institutions. Various technological tools are used to bridge this distance and improve communication and interaction. This article attempts to review the literature in the field, with the aim of highlighting strategies for enhancing communication and interaction in online learning environments. After discussing the theoretical framework for online communication and interaction, the authors outline the factors involved in creating well-structured, interactive and dynamic online courses and programmes for higher education students. The article explores the multi-dimensional aspects of communication in online learning environments and the differing forms of interaction involved. Using qualitative methods, the authors' aim is to produce a framework to help tutors and instructional designers develop more effective online courses in higher education. In addition, this article may be of value to researchers and scholar-practitioners interested in communication issues, to online learning designers, and to institutional managers recruiting teaching staff for online educational courses. Communication et interaction en ligne dans l'enseignement supérieur à distance : une étude cadre des bonnes pratiques – L'enseignement à distance nécessite une forme de conception pédagogique susceptible d'induire une transformation de l'enseignement. Elle est marquée par une grande flexibilité, l'autonomie de l'apprenant et un vaste recours aux technologies numériques qui améliorent les résultats d'apprentissage. La caractéristique principale de ce type de méthodologie réside dans la distance physique entre enseignants, pairs et institutions éducatives. Divers outils technologiques sont utilisés pour réduire cette distance et améliorer la communication et l'interaction. Les auteurs de cet article tentent un recensement de la documentation dans le domaine en vue d'en dégager les stratégies permettant d'améliorer la communication et l'interaction en ligne dans les environnements virtuels d'apprentissage. Après une analyse du cadre théorique pour la communication et l'interaction en ligne, ils présentent les facteurs contribuant à la création de cours et de programmes en ligne bien structurés, interactifs et dynamiques destinés aux étudiants. Ils explorent les aspects multidimensionnels de la communication dans les environnements virtuels d'apprentissage ainsi que les formes diverses d'interaction. Enfin, ils s'aident de méthodes qualitatives pour concevoir un cadre censé aider tuteurs et concepteurs pédagogiques à élaborer des cours d'enseignement supérieur en ligne plus efficaces. Cet article peut également être utile aux chercheurs et praticiens spécialistes intéressés par les question de communication, aux concepteurs de formations en ligne et aux gestionnaires des établissements recrutant des enseignants pour les cours en ligne.

Build a successful Yammer implementation, make your workplace social and collaborative, create a culture of sharing, form expert communities and generate innovative solutions. Besides, this book will help to enhance your collaboration your suppliers, partners, and clients. The author starts by giving an introduction to social collaborations and successful implementations of Yammer. Along the way, he explains the art of community management in Yammer using his hands-on experience of building communities. He then explains methods to keep a Yammer network engaged followed by a description of running a campaign on Yammer. The second part of Yammer begins with ways you can engage entire organizations, including executives, on Yammer along with methods to measure the success of a Yammer network. You'll see how to get to grips with integrating Yammer with an existing platform and how to collaborate with customers, suppliers, and partners using Yammer. Finally, you'll learn various innovative techniques of communication using Yammer and explore the author's vision of the next-generation Yammer platform. After reading this book you will understand how to make successful Yammer implementations, engage communities on Yammer, and accomplish business goals using Yammer. What You Will Learn: Master the art of community management ; Make your organization digital by implementing and integrating Yammer ; Break silos and create a collaborative workforce ; Keep Yammer groups live and full of participation ; Improve collaboration between suppliers, partners, and clients ; Measure the success of your Yammer network ; Increase employee engagement on Yammer.

PurposeBy adopting a social presence theory perspective, this study aims investigate the influence of perceived usefulness of live chat services and of their unique human attributes on customer attitudes, beliefs and behaviours in the context of online travel shopping.Design/methodology/approachBased on a cross-sectional survey research involving 8 travel provider websites and 631 travel consumers, this work applies structural equation modelling to analyse the data.FindingsThe results illustrate that the perceived usefulness from the communication with a human live chat assistant positively influences customer attitudes and trust towards the website as well as increasing purchase intention. The findings further illustrate the role of the human social cues conveyed by live chat facilities, namely, human warmth, human assurance, human attentiveness and human customised content in positively moderating this effect.Research limitations/implicationsThe study is limited to specific human attributes. Future research could investigate the role of other human characteristics as well as assess the ability of artificial intelligent powered chatbots in replicating the human elements outlined in this research.Originality/valueThe study provides a unique contribution to the travel literature by offering empirical insights and conceptual clarity into the usefulness of human operated live chat communication on travellers’ attitudes, trust towards the website and purchase intentions.