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The objective of the article is twofold: first, to employ the knowledge of the recurrence of low-frequency words in authorial texts; and second, to prevent the misuse of this knowledge. Contrary to the prevailing authorship attribution theory and practice (Evert et al. 2017, Juola 2008), our research has revealed that the personal linguistic profile is not primarily composed of frequent words with grammatical functions. Instead, we have identified that a distinct set of full-meaning words defines an individual’s linguistic profile (Faltýnek 2020, Faltýnek – Matlach 2021). An examination of these meanings reveals an individual’s unconscious language habits and, consequently, their personality settings. Such personal profiling is referred to as “deep content” and “deep sentiment analysis”. The innovation in question has the potential to facilitate a novel form of linguistic personalization in digital communication, one that has not been previously observed or utilized. The main aim of this article is to describe the algorithm to conduct single-person linguistic deep content and deep sentiment profiling and personalization. We will describe technical steps to provide such a form of digital communication processing and to facilitate the adjustment of a text targeted at an individual, described as a System and method for adapting text based data structures to text samples (Patent No.: US11797753B2, Faltýnek et al. 2023). This algorithm can be used to (a) produce a personal linguistic profile (analogically to psychometrics instruments such as NEO-FFI Big Five, Minnesota Multiphasic Personality Inventory (MMPI)), (b) target digital communication to an individual by “translating” a text to their language (i.e. linguistic habits) and stimulate desired feelings to a predetermined content. The algorithm is, however, also designed (c) to be used to avoid procedures (a) and (b) using any kind of digital communication platform by an individual. This algorithm is implemented in the software Cloakspeech (Faltýnek – Benešová – Kučera 2025), which provides personalization of AI-generated texts: AI speaks like a particular person.

Although much scholarship in the field of Technical Communication assents to the value of listening, little scholarship in the field actually studies it. Similarly, although the field accepts listening as a rhetorical act, no studies address how one might recognize or teach the external indicators of listening.Krista Ratcliffe posits that rhetorical listening is so powerful that it can create a space for conversations that would not otherwise happen. I further her claim by asserting that the power is not in the listening itself, but in the demonstration of it, in a way recognizable to the interlocutor.I investigated the use of rhetorical listening in a workplace where communication failure can result in death: The United States Marines. Known for being fast, loud, and lethal, the Marines are the last population to be associated with listening, yet my study indicated that the Marines’ work is more successful when they listen in a way which is consistent with rhetorical listening theory. I observed Marines who work in a Military Information Support Operations (MISO) unit. My study sought to understand what communication theories could account for the work the Marines were doing when they succeeded in creating a meaning-transaction with their interlocutors in this rhetorical space. I used diversified data gathering methods, using questionnaires, interviews, and participant observation to capture words, body language, and physical movement within a space.My findings indicate that the theory of rhetorical listening partially explains how the Marines communicate, however, alone, it is not a sufficient descriptor of their actions, because it does not address physical indicators. Therefore, I introduce the term “Rhetorical Listening Behaviors” as a concept that sufficiently accounts for the ways the MISO Marines employ communication theory. My study has implications for professional communicators in any field, because it associates certain theories with indicators that can be learned and practiced, increasing the communicator’s effectiveness in any workplace.

In this paper the authors introduce the cognitive dimension that is becoming more and more important in the field of information operations with special regard to psychological operations (PSYOPS). The strengthening role of influencing skills and technological progress has created new avenues and opportunities in the military field. The paper seeks to point out the relationship between marketing and PSYOPS. In connection with this, the study intends to present a new approach to PSYOPS that can achieve the operational goals which set by the leader by applying guerrilla marketing tools and methods.

The South African Structure of Information Warfare A South African Perspective on Cyber‐Warfare The Southern African Cyber‐Environment Legislation Cyber‐Security and Information Warfare Organizations in South Africa Estimated Cyber‐Warfare Capability in Africa Conclusion Bibliography