استكشف المجموعة الواسعة من العناوين المتاحة.

\"Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course\"-- Provided by publisher.

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and the advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport. An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies.

\"Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice. The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research\"-- Provided by publisher.

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

\"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice\"-- Provided by publisher.

For well over a century, big-time college sports has functioned as a business enterprise, one that serves to undermine the mission of institutions of higher education.This book chronicles the long and tortured history of the NCAA’s attempt to maintain the myth of amateurism and the student-athlete, along with the attendant fiction that the players’ academic achievement is the top priority of Division-I athletic programs. It is an indictment of the current system, making the case that big-time college sports cannot continue its connection to universities without undermining the mission of higher education. It concludes with bold proposals to separate big-time college sports from the university, transforming them into on-campus business operations.  

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

\"Contemporary sport is shaped by wider society. Anybody working in sport today must be aware of the broader social and cultural context within which sport operates if they are to be effective as managers or professionals. This is the first book written especially for sport management students to examine the wider social and cultural environment and to fully explain the key issues and practical implications for everyday sport management. Written by a team of leading international experts on sport management and sport in society, the book explores important topics such as: - Corporate social responsibility in sport - Race - Gender and sexuality - Sport and the media - Globalisation - Politics and policy - Social class, social capital and social exclusion Each issue is examined from the perspective of the manager or practitioner in sport, and each chapter includes a range of useful features, such as case-studies and self-test questions, to encourage the reader to think critically about the role of sport in society and about their own professional practice. This is the first sports management textbook to be based on the assumption that a more socially aware manager is a more effective manager and it should be essential reading for all sport management students\"-- Provided by publisher.

From Major League Baseball to English soccer’s Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters. The international migration of sporting talent and labor, encouraged and facilitated by the social and economic undercurrents of globalization, mean that world sport is now an important case study for any student or researcher with an interest in international labor flows, economic migration, global demography or the interdependent world economy. In this dazzling collection of papers, leading international sport studies scholars chart the patterns, policies and personal experiences of labour migration within and around sport, and in doing so cast important new light both on the forces shaping modern sport and on the role that sport plays in shaping the world economy and global society. Presenting original case studies of sports from European and African soccer to Japanese baseball to rugby union in New Zealand, the book makes an important contribution to our understanding of a wide range of issues within contemporary social science, such as national identity politics, economic structure and organization, north-south relations, imperial legacies and gender relations. This book is invaluable reading for students and researchers working in sport studies, human geography, economics or international business. Joseph Maguire is Professor in Sociology of Sport in the School of Sport, Exercise and Health Sciences at the University of Loughborough, UK. He is a past President of the International Sociology of Sport Association and an executive board member of the International Council for Sports Science and Physical Education. Mark Falcous is Senior Lecturer in the Sociology of Sport in the School of Physical Education at the University of Otago, New Zealand. He is an editorial board member for the Sociology of Sport Journal . Introduction: Borders, Boundaries and Crossings: Sport, Migration and Identities Section 1: Patterns of Migration and Sport 1. From the South to Europe: A Comparative Analysis of African and Latin American Football Migration 2. \"Why Tax Athletes' International Migration?\" The Coubertobin Tax in a Context of Financial Crisis 3. Moving with the Bat and the Ball: the Migration of Japanese Baseball Labour 1912-2009 4. From the Soviet Bloc to the European Community: Migrating Professional Footballers in and out of Hungary Section 2: Bridgeheads in Migration and Sport 5. Preliminary Observations on Globalisation and the Migration of Sport Labour 6. Sports Labour Migration as a Global Value Chain: The Dominican Case 7. Net-Gains': Informal Recruiting, Canadian Players and British Professional Ice Hockey 8. \"Have Board will Travel\": Global Physical Youth Cultures and Transnational Mobility Section 3: Experiences of Migration and Sport 9. Migrants, Mercenaries, and Overstayers: Talent Migration in Pacific Island Rugby 10. Blade Runners: Canadian Migrants and European Ice Hockey 11. Female Football Migration: Motivational Factors for Early Migratory Processes Section 4: Identities in Migration and Sport 12. Globetrotters in Local Contexts: Basketball Migrants, Fans and Local Identities 13. Diaspora and Global Sports Migration: A Case Study in the English and New Zealand Context 14. Tries for the Nation?: International Rugby Players’ Perspectives on National Identity Section 5: Impacts of Migration on Sports and Societies 15. The New International Division of Cultural Labour and Sport 16. Transnational Athletes: Celebrities and Migrant Players in Fútbol and Hockey 17. Out of Africa: The Exodus of Elite African Football Talent to Europe 18. Touring, Travelling and Accelerated Mobilities: Team and Player Mobilities in New Zealand Rugby Union. Future Directions: Sporting Mobilities, Immobilities and Moorings \"...at all levels of sport, starting in the US with intercollegiate sports up through the professional leagues, the migration of athletic talent has grown exponentially in the last two decades. Editor Maguire and his colleagues (25 authors of 18 chapters) have been telling society this for years, but they say it best here. The global international migration of athletic talent is the new 'sports world.' Summing Up: Highly recommended. Upper-division undergraduates, graduate students, professionals.\" —CHOICE, E. Smith, Wake Forest University, USA \"The greatest strength of the book, I suggest, is that it offers perspectives from a wide range of disciplines; chapters range from statistically orientated economic analyses to the figurational work of Elias and neo-Marxist economic dependency theory... Overall this book offers a wide-ranging introduction to sport migration. Subsequently, I suggest this would be an ideal text for an undergraduate paper on sport migration.\" – Sport, Education and Society