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"cosmopolitanism"
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Visceral cosmopolitanism : gender, culture and the normalisation of difference
Cultural theorist Mica Nava makes an original and significant contribution to the study of cosmopolitanism by exploring everyday English urban cosmopolitanism and foregrounding the gendered, imaginative and empathetic aspects of positive engagement with cultural and racial difference. By looking at a wide range of texts, events and biographical narratives, she traces cosmopolitanism from its marginal status at the beginning of the 20th century to its relative normalisation today. Case studies include the promotion of cosmopolitanism by Selfridges before the first world war; relationships between white English women and 'other' men – Jews and black GIs – during the 1930s and 1940s; literary, cinematic and social science representations of migrants in postcolonial Britain; and Diana and Dodi's interracial romance in the 1990s. In the final chapter, the author draws on her own complex family history to illustrate the contemporary cosmopolitan London experience. Scholars have tended to ignore the oppositional cultures of antiracism and social inclusivity. This ground-breaking study redresses this imbalance and offers a sophisticated account of the uneven history of vernacular cosmopolitanism.
eBook
Conviviality at the Crossroads: the poetics and politics of everyday encounters
\"Conviviality has lately become a catchword not only in academia but also among political activists. This open access book discusses conviviality in relation to the adjoining concepts cosmopolitanism and creolisation. The urgency of today's global predicament is not only an argument for the revival of all three concepts, but also a reason to bring them into dialogue\"--Provided by publisher.
Book
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to proliferate and prosper.Design/methodology/approachA systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published in major marketing, international business and management journals.FindingsA systematic analysis of 44 journal articles shows that CCOS research is a rapidly growing research stream in the international marketing field. However, at the same time, the results reveal a lack of coherent and consistent conceptual underpinning, conflicting empirical findings regarding the profile and behavior of cosmopolitan consumers, persisting knowledge gaps, as well as methodological and contextual weaknesses.Originality/valueThis paper is the first to consolidate the pertinent literature on CCOS. In doing so, it provides a roadmap for future research with reference to theory, context and methodology based on the research inconsistencies and knowledge gaps identified, contributing toward the development of this research area.
Journal Article
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops and tests—in two countries—a conceptual model that assesses the relative influence of consumer ethnocentrism, national identity, and consumer cosmopolitanism on consumers' product judgments and willingness to buy domestic and foreign products. Furthermore, the study develops an empirically based typology of consumer segments using these sociopsychological traits and subsequently profiles them on consumptionrelevant variables. The findings reveal several undiscovered patterns regarding the interplay of consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior and offer managerial guidance on their relevance as segmentation variables.
Journal Article