Book

Zoning China : online video, popular culture, and the state

Luzhou Li, author

Overview

\"China is the world's largest market for cultural products, including films produced abroad in the USA and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audiences and box office revenues? Why not more, especially when the same government approves a much larger number of movies for online distribution in China? These and a host of other fascinating questions get answered in this deeply researched account of what the author describes as a policy of cultural zoning. This book analyzes the way in which the Chinese government differently regulates video that is distributed online and video distributed via broadcast, created a \"zoned\" media environment in which more independence is allowed online than in broadcast. In doing so, the author provides insight into Chinese popular culture and the distinct features of governance in the Chinese environment. Zoning China examines how online video developed as an alternative to television in China in the last two decades\"-- Provided by publisher.

• Publisher: The MIT Press
• Subject: Mass media Social aspects China. / Mass media policy China. / Television broadcasting policy China. / Internet videos China. / Streaming video China.
• ISBN: 9780262043175, 0262043173

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HN740.Z9 M345 2019	1	BOOK	AUTOSTORE