Book

Event sponsorship and fundraising : an advanced guide

Lunt, Tom, author, Nicotra, Eva, author

Overview

\"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike\"-- Provided by publisher.

• Publisher: Kogan Page Limited
• Subject: Special events Management. / Special events Marketing. / Corporate sponsorship.
• ISBN: 9780749480929

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
GT3405.L86 2019	1	BOOK	AUTOSTORE