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#Share : building social word of mouth
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Book
#Share : building social word of mouth
2022
Available to read in the library!
Overview
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
Publisher
Business Expert Press
Subject
ISBN
9781637424148
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.I265 W66 2022 | 1 | BOOK | AUTOSTORE |
