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Ethnic Media as Partners for Increasing Broadband Adoption and Social Inclusion
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Journal Article
Ethnic Media as Partners for Increasing Broadband Adoption and Social Inclusion
2012
Overview
How can the goal of the National Broadband Plan (NBP) to alleviate social disparities be achieved? Katz, Matsaganis and Ball-Rokeach believe that local ethnic media, working with local anchor institutions, are the key to ethnic and minority broadband adoption and social inclusion. The authors illustrate this by showing how ethnic media can help realize the NBP's goals generally, and specifically with regard to developing a National Digital Literacy Corps and an online Digital Literacy Portal. Such media are, however, threatened by ongoing media ownership concentration and the defunding of public media. Sustaining such media, they argue, requires proactive public policy: inclusion in the E-Rate program; help with going online; development grant opportunities; antitrust enforcement; adoption of the NBP's call for a National Digital Literacy Corps and an online Digital Literacy Portal; and more research on the content and contextual features of ethnic media and on how they compare with “mainstream” media. This will accelerate achievement of the NBP's goals.
Publisher
Pennsylvania State University Press,Institute for Information Policy
Subject
