Asset Details
Do you wish to reserve the book?
Does Online Privacy Literacy Affect Privacy Protection Behaviour? A Mixed-Methods Study of Digital Media Users in the MENA Region
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Does Online Privacy Literacy Affect Privacy Protection Behaviour? A Mixed-Methods Study of Digital Media Users in the MENA Region
Do you wish to request the book?
Does Online Privacy Literacy Affect Privacy Protection Behaviour? A Mixed-Methods Study of Digital Media Users in the MENA Region
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Does Online Privacy Literacy Affect Privacy Protection Behaviour? A Mixed-Methods Study of Digital Media Users in the MENA Region
2025
Overview
This study examines the correlation between Online Privacy Literacy (OPL) and privacy protection behaviour (PPB), including evidence of any correlation between the two. In addition, it considers whether factors of intention, attitude, perceived behaviour, subjective norms, and perceived behaviour control mediate the relationship between OPL and PPB online, and whether the relationships between demographic variables may act as moderators. This research took a sequential mixed-methods approach, with Study One employing an online survey of 1040 voluntary digital media users in the Middle East and North Africa (MENA), and Study Two undertaking online interviews with ninety-five participants. The results found a relationship between OPL and PPB. In addition, subjective norms and perceived behaviour control also mediate relationship between OPL and PPB in MENA. Furthermore, while all the participants revealed paradoxical attitudes to PPB, the empirical study highlighted that the male participants tended to demonstrate greater concerns in relation to OPL.
