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Book Chapter
The $375 Extravaganza
2009
Overview
From his first days in New York City, Ed Sullivan had skillfully maneuvered himself into place as journalism’s ambassador to show business. He produced and hosted charity bashes and emceed theDaily News’s annual Harvest Moon Ball for 12 years, lining up names like Jimmy Stewart, Jack Benny, Lucille Ball, Risë Stevens, Ronald Colman, Bill Robinson, and Lena Horne. Sullivan boasted that, to put on a benefit, “you had to be a bookkeeper, a showman, and a manager, and you didn’t have time to freeze”—precisely the gifts needed to produce a weekly TV show on a laughably tight budget.
