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Gen Z and Banking: Capturing Gen Zers as Employees
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Journal Article
Gen Z and Banking: Capturing Gen Zers as Employees
2021
Overview
Generation Z (also known as Gen Z) is the most recent generation to be named. It is represented by those who were born between 1997 and 2012. Even though Gen Z is the generation that follows millennials, their behavioral characteristics, values, and beliefs are distinctly different from those of the millennial segment. These characteristics, although somewhat understood will undoubtedly present new challenges for different industries as they try to reach out to them to become long-term employees. One particular industry of interest is the financial industry. In this paper, we attempt to describe the challenges that banking institutions are currently facing in their efforts to attract Gen Z as employees. These challenges will force banks of all sizes to re-think their work environment, organizational structures, work life balance, and compensation.
Publisher
International Society for Organization Development, Inc
Subject
