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Strategic Innovation Management: Managing Creativity And Talent Pool In Organisations
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Magazine Article
Strategic Innovation Management: Managing Creativity And Talent Pool In Organisations
2024
Overview
Aligning with Market Expectations (A): Innovation for the sake of innovation may not create value. [...]aligning innovative pursuits with market expectations is essential for gaining a competitive advantage. Efficient Execution (E): In continuation of the above point, before going to the market with a new product or idea, a neutral and impartial evaluation of the concept is crucial where a distant observer can play the role of the devil’s advocate. [...]managing the process of innovation is a challenging task, but failure to do so is a journey towards stagnation, if not death. [...]successfully managing innovation, encouraging creativity and retaining the talent pool is the only way to enjoy sustainable competitive advantage.
Publisher
Athena Information Solutions Pvt. Ltd
Subject
