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Trade Publication Article
Member tracking
2001
Overview
Conducting at least some business over the Internet? It is time to focus on customer relationship management. This is especially true in banking and other financial industries where technology that helps companies identify and understand their customers can mean the difference between success and failure. This goes far beyond the ability to track teller-driven or ATM-based transactions. CRM is critical because it lets companies interact \"in Internet time\" with members to determine who is buying what and when, and it provides credit unions the opportunity to develop oneon-one relationships on line with members. Coupled with clean member data, these are important elements in helping companies achieve and maintain long-term success.
Publisher
Credit Union Executives Society
Subject
