Book

Design like Apple : seven principles for creating insanely great products, services, and experiences

Edson, John, 1966-, Beck, Ernest

Overview

\"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--أ®from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple\"-- Provided by publisher.

• Publisher: Wiley
• Subject: Apple Computer, Inc. / Product design. / Customer services. / Marketing. / BUSINESS & ECONOMICS / General.
• ISBN: 9781118290316, 1118290313

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD9696.2.U64.A67325 2012	1	BOOK	ARTS