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Understanding the media
How much of our media experience is shaped by the profit motive of media conglomerates? How much do we have freedom and power as members of an increasingly fragmented media audience? How do music, television and social media influence what we understand about friendship, fun, political events, democracy, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. Students will gain a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships.
Book
Spreadable Media
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts stickiness - aggregating attention in centralized places - with spreadability - dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but spreadability describes the ways content travels through social media.Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like memes and viral to the concept of Web 2.0 and the popular notion of influencers. Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from hearing to listening in corporate culture.Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among others - from both the U.S. and around the world - the authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
eBook
Media in Motion
Owing to increased migration dating from the 1990s, Nordic countries have gone through substantial cultural and social changes, resulting in increased debate surrounding the politics of multiculturalism. One of the central realms of the discussion around multiculturalism in the Nordic region concerns the media, which is considered to be a vital factor in the construction of society's values, as well as an essential tool in the integration process of migrants, providing as it does a symbolic arena for learning about and becoming part of society. This collection draws together the latest research from Denmark, Finland, Norway and Sweden to look at different aspects of the relationship between media and migration in the Nordic region. Exploring the role played by the media in nation building and the power of the media in the definition of who 'belongs' in society, Media in Motion examines the practices of inclusion and exclusion that characterise mainstream media representations. The book also examines the manner in which recent technological changes suggest the emergence of a transnational and cosmopolitan media landscape; a space which blurs the boundaries of the national and transnational, as well as between the public and the private, with significant implications for the ways migrants may take and become part of society. As such, it will be of interest to those working in the fields of media, race and ethnicity, colonialism and postcolonial studies, and migration.
eBook
Current perspectives in media education : beyond the manifesto
This book emerged from the online project 'A Manifesto for Media Education' and takes forward its starting points by asking some of the original contributors to expand upon their view of the purpose of media education and to support their perspective with accounts of practice. Unlike other books, which focus on a particular sector or offer a guide to teaching for particular exam specifications, this book seeks to widen the debate and offers perspectives on where media education has been and where it might be going. With chapters from leading figures in the field, including David Buckingham and Henry Jenkins, \"Current Perspectives in Media Education\" brings together a range of viewpoints from across all sectors, from primary to university and including accounts from the UK, USA, Canada and Australia.
Book
Life after New Media
An argument for a shift in understanding new media--from a fascination with devices to an examination of the complex processes of mediation.
eBook
Comparing Media Systems Beyond the Western World
Comparing Media Systems Beyond the Western World offers a broad exploration of the conceptual foundations for comparative analysis of media and politics globally. It takes as its point of departure the widely used framework of Hallin and Mancini's Comparing Media Systems, exploring how the concepts and methods of their analysis do and do not prove useful when applied beyond the original focus of their 'most similar systems' design and the West European and North American cases it encompassed. It is intended both to use a wider range of cases to interrogate and clarify the conceptual framework of Comparing Media Systems and to propose new models, concepts and approaches that will be useful for dealing with non-Western media systems and with processes of political transition. Comparing Media Systems Beyond the Western World covers, among other cases, Brazil, China, Israel, Lebanon, Lithuania, Poland, Russia, Saudi Arabia, South Africa and Thailand.
eBook
Digital Dilemmas
The contentious debate in Cuba over Internet use and digital media primarily focuses on three issuesùmaximizing the potential for economic and cultural development, establishing stronger ties to the outside world, and changing the hierarchy of control. A growing number of users decry censorship and insist on personal freedom in accessing the web, while the centrally managed system benefits the government in circumventing U.S. sanctions against the country and in controlling what limited capacity exists.
Digital Dilemmasviews Cuba from the Soviet Union's demise to the present, to assess how conflicts over media access play out in their both liberating and repressive potential. Drawing on extensive scholarship and interviews, Cristina Venegas questions myths of how Internet use necessarily fosters global democracy and reveals the impact of new technologies on the country's governance and culture. She includes film in the context of broader media history, as well as artistic practices such as digital art and networks of diasporic communities connected by the Web. This book is a model for understanding the geopolitic location of power relations in the age of digital information sharing.
eBook