Book

Chief culture officer : how to create a living, breathing corporation

McCracken, Grant David, 1951- author

نظرة عامة

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.

• الناشر: Basic Books, a member of the Perseus Books Group
• موضوع: Management Social aspects. / Popular culture Economic aspects. / New products Social aspects. / Organizational change.
• ISBN: 9780465022045, 0465022049

نسخة متاحة:

1 العنصر متاح

1 إجمالي العنصر في جميع المواقع

المقتنيات:

اتصل بالرقم	نسخ	مواد	موقع
HD30.19.M33 2011	1	BOOK	BUSINESS