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"Williams, Robert L., Jr., author"
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Vintage marketing differentiation : the origins of marketing and branding strategies
This text analyses the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. 'Vintage Marketing Differentiation' describes real life, innovative, outside-the-box solutions.
Book
Top 3 Differentials in Gastrointestinal Imaging
The highest-yield, most complete gastrointestinal radiology exam prep and learning tool available today!
Top 3 Differentials in Gastrointestinal Imaging: A Case Review by renowned radiologist Rocky C. Saenz and esteemed colleagues is one in a series of radiology case books mirroring the highly acclaimed O'Brien classic, Top 3 Differentials in Radiology. The book is organized into five abdominal imaging sections covering hepatobiliary, pancreas and spleen, gastrointestinal (GI) tract, mesentery and vascular, and abdominal wall. Each case is formatted as a two-page unit. The left page features clinical images, succinctly captioned findings, and pertinent clinical history. The right page includes the key imaging gamut, differential diagnoses rank-ordered by the \"Top 3,\" additional diagnostic considerations, and clinical pearls. Each section has multiple differential-based cases and some of them include important \"Roentgen Classics\" cases with imaging findings characteristic of a single diagnosis.
eBook
Societies in Eclipse
While contact with explorers, missionaries, and traders made a significant impact on natives of the Eastern Woodlands, Indian peoples cannot be solely understood from the historical record. Here, in Societies in Eclipse , archaeologists combine recent research with insights from anthropology, historiography, and oral tradition to examine the cultural landscape preceding and immediately following the arrival of Europeans. The evidence suggests that native societies were in the process of significant cultural transformation prior to contact.
eBook