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Vintage marketing differentiation : the origins of marketing and branding strategies
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Book
Vintage marketing differentiation : the origins of marketing and branding strategies
2017
Available to read in the library!
Overview
This text analyses the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. 'Vintage Marketing Differentiation' describes real life, innovative, outside-the-box solutions.
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.1255.W55 2017 | 1 | BOOK | BUSINESS |
