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"Griffin, Ricky W. author"
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International business
For International Business courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.
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Business essentials
This textbook continues to provide a solid foundation of the essential topics that first-semester business students need to understand. It focuses on practical skills, knowledge of the basics, and important developments in business.
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