تفاصيل الأصول
هل ترغب في حجز الكتاب؟
International expansion through flexible replication: Learning from the internationalization experience of IKEA
لقد وضعنا الحجز لك!
بالمناسبة ، لماذا لا تستكشف الفعاليات التي يمكنك حضورها عند زيارتك للمكتبة لإستلام كتبك
هل أنت متأكد أنك تريد إزالة الكتاب من الرف؟
International expansion through flexible replication: Learning from the internationalization experience of IKEA
هل تريد طلب الكتاب؟
International expansion through flexible replication: Learning from the internationalization experience of IKEA
يرجى العلم أن الكتاب الذي طلبته لا يمكن استعارته. إذا كنت ترغب في إستعارة هذا الكتاب ، يمكنك حجز نسخة أخرى
Journal Article
International expansion through flexible replication: Learning from the internationalization experience of IKEA
2011
نظرة عامة
Business organizations may expand internationally by replicating a part of their value chain, such as a sales and marketing format, in other countries. However, little is known regarding how such \"international replicators\" build a format for replication, or how they can adjust it in order to adapt to local environments and under the impact of new learning. To illuminate these issues, we draw on a longitudinal in-depth study of Swedish home furnishing giant IKEA, involving more than 70 interviews. We find that IKEA has developed organizational mechanisms that support an ongoing learning process aimed at frequent modification of the format for replication. Another finding is that IKEA treats replication as hierarchical: lower-level features (marketing efforts, pricing, etc.) are allowed to vary across IKEA stores in response to market-based learning, while higher-level features (fundamental values, vision, etc.) are replicated in a uniform manner across stores, and change only very slowly (if at all) in response to learning (\"flexible replication\"). We conclude by discussing the factors that influence the approach to replication adopted by an international replicator.
الناشر
Palgrave Macmillan,Palgrave Macmillan UK
موضوع
