Journal Article

Helping Public Relations Students Develop Active Listening Skills: A Pilot Study

Remund, Dave, Bruhn, Kelly B

2018

نظرة عامة

The Global Alliance for Public Relations and Communication Management identified listening as one of the top priorities for the profession in these changing times. Subsequently, the largest global study of communication leadership to date found that public relations leaders worldwide consider listening skills among the top three leadership development priorities (Jin, 2014). This pilot study tested ways to help aspiring public relations practitioners become better active listeners. This exploratory study engaged undergraduate public relations seniors in active listening exercises, and then, one year following their graduation, solicited those young professionals' impressions of what they carried forward from their study of active listening. The results shed light on how professors might help students better develop this increasingly important skill for public relations practice and leadership development.

• الناشر: Association for Education in Journalism and Mass Communication Small Programs Interest Group
• موضوع: Assistance animals / Coding / Communication / Comparative Analysis / Educational Environment / Graduation / Group Behavior / Impressions / Leaders / Leadership / Leadership Effectiveness / Leadership Training / Listeners / Listening / Listening comprehension / Listening Skills / Nonverbal Communication / Older people / Pilot projects / Pretests Posttests / Professional development / Professionals / Public relations / Qualitative research / Researchers / Self Directed Groups / Self Efficacy / Service learning / Skills / Students / Studies / Teaching Methods / Teams