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اقتصاديات الإعلام
اقتصاديات الإعلام
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اقتصاديات الإعلام
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اقتصاديات الإعلام
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اقتصاديات الإعلام
اقتصاديات الإعلام
Book

اقتصاديات الإعلام

2014
Request Book From Autostore and Choose the Collection Method
Overview
ينقسم هذا الكتاب إلي تسعة فصول يعرض الفصل الأول إلى اقتصاديات الإعلام المفهوم والأهمية والوظائف ويتعرض الفصل الثاني إلى موضوعة تمويل المؤسسات الإعلامية أما الفصل الثالث فقد تعرض لملكية المؤسسات الإعلامية واستعرض الفصل الرابع إدارة المؤسسات الإعلامية والفصل الخامس يتحدث عن التطورات التكنولوجية وتأثيرها في اقتصاديات الإعلام وتناول الفصل السادس التسوق واقتصاديات صناعة الإعلام وتناول الفصل السابع الاستثمارات في المؤسسات العلمية وتناول الفصل الثامن الإندماجات في المؤسسات الإعلامية وتناول الفصل التاسع اقتصاديات المعرفة والمعلومات.
Publisher
دار الكتاب الجامعي
ISBN
9789771029298
Item info:
5 items available
5 items total in all locations
Holdings :
Call Number Copies Material Location
P 96 .E25 S58 2014 5 BOOK AUTOSTORE