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تسويق الخدمات
by
حافظ، محمد عبده مؤلف
in
الخدمات العامة تسويق
/ إدارة التسويق
2009
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تسويق الخدمات
by
حافظ، محمد عبده مؤلف
in
الخدمات العامة تسويق
/ إدارة التسويق
2009
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Book
تسويق الخدمات
2009
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Overview
أصبحت الخدمات تحتل دورا مهما في حياة الفرد والمجتمع وتساهم في رفاهيتهم واستقرارهم لذالك شهدت السنوات الأخيرة تطورا في مجال تقديم هذة الأنشطة كما اهتمت الحكومات بالإشراف علي الخدمات لما لها من اثر فعال في رفاهية المجتمع و بالرغم من التقدم الملحوظ في النظرة إلي دور التسويق في قطاعات الخدمات إلا إن البعض مازال يعتقد أن المجال الأساسي للتسويق ينحصر في قطاع السلع المادية.
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HG 1616 .H24 2009 | 2 | BOOK | AUTOSTORE |
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