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التسويق المعاصر وفن الاتصال بالجماهير
by
اليماني، غادة عبد التواب مؤلف
in
إدارة التسويق
/ الاتصال (علم اجتماع)
/ وسائل الإعلام جوانب اجتماعية
2015
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التسويق المعاصر وفن الاتصال بالجماهير
by
اليماني، غادة عبد التواب مؤلف
in
إدارة التسويق
/ الاتصال (علم اجتماع)
/ وسائل الإعلام جوانب اجتماعية
2015
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Book
التسويق المعاصر وفن الاتصال بالجماهير
2015
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Overview
يحتوي الكتاب على سبع فصول حيث يتناول الفصل الأول \"الأسواق والوسطاء التسويقين\" ويتناول الفصل الثاني \"آليات التسويق المعاصر\" ويتناول الفصل الثالث \"فن الإقناع والاتصال بالجماهير\" ويتناول الفصل الرابع \"الحملات الإعلامية وتسويق المبيعات وترويجها\" ثم يأتي الفصل الخامس \"بحوث التسويق\" ويتناول الفصل السادس \"التسويق الإلكتروني\" وأخيرا يتناول الفصل السابع \"التسويق الإعلامي\".
Publisher
دار المعرفة الجامعية طبع-نشر-توزيع
ISBN
9789772738811
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5415 .Y36 2015 | 1 | BOOK | BUSINESS |
| 1 | BOOK | AUTOSTORE |
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