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التسويق المعاصر وفن الاتصال بالجماهير
التسويق المعاصر وفن الاتصال بالجماهير
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التسويق المعاصر وفن الاتصال بالجماهير
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التسويق المعاصر وفن الاتصال بالجماهير
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التسويق المعاصر وفن الاتصال بالجماهير
التسويق المعاصر وفن الاتصال بالجماهير
Book

التسويق المعاصر وفن الاتصال بالجماهير

2015
Overview
يحتوي الكتاب على سبع فصول حيث يتناول الفصل الأول \"الأسواق والوسطاء التسويقين\" ويتناول الفصل الثاني \"آليات التسويق المعاصر\" ويتناول الفصل الثالث \"فن الإقناع والاتصال بالجماهير\" ويتناول الفصل الرابع \"الحملات الإعلامية وتسويق المبيعات وترويجها\" ثم يأتي الفصل الخامس \"بحوث التسويق\" ويتناول الفصل السادس \"التسويق الإلكتروني\" وأخيرا يتناول الفصل السابع \"التسويق الإعلامي\".
Publisher
دار المعرفة الجامعية طبع-نشر-توزيع
ISBN
9789772738811
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415 .Y36 2015 1 BOOK BUSINESS
1 BOOK AUTOSTORE