Book

The Divo and the Duce : promoting film stardom and political leadership in 1920s America

Bertellini, Giorgio, 1967- author

Overview

\"In the post-World War I American climate of isolationism, nativism, democratic expansion of civic rights, and consumerism, Italian-born star Rodolfo Valentino and Italy's dictator Benito Mussolini became surprising paragons of authoritarian male power and mass appeal. Drawing on extensive research in the United States and Italy, Giorgio Bertellini's work shows how their popularity, both political and erotic, largely depended on the efforts of public opinion managers, including publicists, journalists, and even ambassadors. Beyond the democratic celebrations of the Jazz Age, the promotion of their charismatic masculinity, while short-lived, inaugurated the now-familiar convergence of popular celebrity and political authority\"--Provided by publisher.

• Publisher: University of California Press
• Subject: Valentino, Rudolph, 1895-1926. / Mussolini, Benito, 1883-1945. / Publicity United States History 20th century. / Mass media and publicity. / Communication in politics. / Celebrities in mass media. / Motion picture industry United States History 20th century.
• ISBN: 9780520301368

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Holdings :

Call Number	Copies	Material	Location
HM1226.B48 2019	1	BOOK	AUTOSTORE