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Flip the script : getting people to think your idea is their idea
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Book
Flip the script : getting people to think your idea is their idea
Available to read in the library!
Overview
\"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion\"-- Provided by publisher.
Publisher
Portfolio/Penguin
ISBN
9780525533948
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5438.8.P75 K53 2019 | 1 | BOOK | AUTOSTORE |
